With over 20 years of experience in operations, Selina Johnson has mastered the art of delegation, onboarding, and building dream teams. This page features testimonials from CEOs and founders who have achieved dramatic improvements in their businesses through our services.
1:1 Consulting & Strategy Testimonials
“In just one hour, Selina provided strategic insights that will save me 4-5 hours per week, transforming our team's efficiency and freeing up my Sundays. The approach to restructuring client meetings ensures a seamless experience for our clients without constant Zoom calls. Selina’s guidance felt like a burst of energy—focused, efficient, and straight to the point. Highly recommended for anyone seeking to optimise operations!”
— Krystal Vazquez, Agency Director
"In the first 20 minutes of our time together, Selina pinpointed the core challenges my team was facing and offered practical solutions that immediately started saving me time. Her insights into optimising team efficiency were invaluable, and I now have a clear roadmap to address these issues head-on. I highly recommend her services to any business owner looking to reclaim their time and achieve sustainable growth faster."
— Mireille Vega, Skin Science Educator
"I was drowning in the day-to-day before Selina stepped in. Now, I’ve got a reliable team, and our operations are smoother than I ever thought possible. I’m finally able to focus on growth and strategy—the parts of my business that truly need me."
— Marc Luko, Physical Therapist
Before working with Selina, I was overwhelmed, trying to juggle too much, and missing out on family time. Selina's tailored strategies and expert guidance not only streamlined our operations but also empowered me to lead more effectively. In just a few months, I've seen a dramatic shift in my work-life balance, now ending my days at 4 PM to spend cherished time with my kids. Her hands-on approach helped me develop a reliable team and implement efficient workflows and SOPs that truly transformed my business operations. Selina's mentoring is invaluable—I now have a clear plan for growth and the confidence to act like the CEO I strive to be. I couldn't recommend her highly enough to anyone looking to elevate their business and personal life."
— Tiffany Aingle, Brand Voice Strategist
As a Director of Accounting and Business Consultancy and a new mother, I felt overwhelmed by the day-to-day management of my business. Selina Johnson's guidance was instrumental in transforming my operational approach. Within months, I shifted from micromanaging to effectively delegating, enabling me to significantly reduce my working hours and focus more on strategic growth. Thanks to Selina, we implemented a new project management tool and optimised our team's training, which has dramatically enhanced our productivity and operational efficiency. I am now confident in my role as a CEO, better prepared for future growth, and look forward to re-engaging with our marketing efforts with a more robust team and system in place. Selina’s expertise in creating tailored strategies has been invaluable, and I am excited to see the continued positive changes in our business.
— Vanessa Lei, Director of Accounting and Business Consultancy
Team Training Testimonials
Selina's mentoring and support have been beyond beneficial to me as Head of Operations on Deya. Having recently been promoted to this role, I was keen to ensure we had tight operations across the business as we moved into a new phase, being a startup things move quickly and our focus is on all aspects of growth. Thanks to Selina's expertise, tailored advice and encouragement, my leadership approach and operational strategies have significantly improved.
She helped me develop a more robust team recruitment and engagement strategy, considering previous challenges I shared. We also worked on building a deeper, collaborative approach with the CEO and wider team and she readily offered practical advice on operational efficiency, all of which has led to a more motivated and productive team.
Beyond this, she has connected me with her wider network, demonstrating her ongoing investment in my work and development for which I'm incredibly grateful. I'd happily recommend Selina as a mentor to anyone - at any career stage - looking to tighten up all areas of their business operations.
— Esther Brown, Head of Operations
Virtual Assistant Testimonials
How our Virtual Assistant Agency successfully hired & onboarded into businesses
“Amazing”
I've been working with Selina for over a year. She is incredibly professional, very punctual. She never misses a beat. I'm very glad to have found her and will continue to be using their VA services. Thank you so much!
— Michael Teofilo, IT Consultant
“Impressive and competent”
For an utterly scatty and non-tech "creative" person like me, Selina is an absolutely Godsend. In her calm, quiet way she peels me off the ceiling when I am panicking about something and serenely manages the complex elements of my business with charm and capable efficiency. Her knowledge and expertise in a wide range of business skills fill me with admiration and I would thoroughly recommend her to anyone in need of a very, very "high-end" VA who still manages to keep her rates reasonable.
— Suzan St Maur, Author Coach, Publishing Consultant
“A star”
I highly recommend the quality of work, professionalism and speed in which Selina works. She helped me free my time. She has added immense value to the marketing team, despite working virtually. I have absolutely no hesitation in recommending her competency for any project.
— Charlie Whyman, Head of Marketing, Martek Marine
“Highly Satisfied”
Working with Selina & Co. was the first time that I'd hired a VA, and I knew that I needed someone with excellent training who would be able to help teach me how to be a good leader/boss. Selina & Co., and the VA I worked with more than delivered. They took tasks off of my plate that I would have never dreamed I could delegate!
— Lindsey Hammond, Yoga Instructor
“A gem”
I have used Selina’s services several times already to update and review some of my business processes. She has proved herself to be incredibly patient, experienced, knowledgeable and efficient on all occasions. Selina is someone I would highly recommend and I will definitely use her services again when needed.
— Helen Smith, Colour and Personal Style Consultant, House of Colour
As an entrepreneur deeply immersed in high-stakes business acquisitions, my time is my most valuable asset. Partnering with Selina & Co. not only optimised my daily operations but truly revolutionised my approach to business management. With Selina's expert team handling everything from email and diary management to customer support and social media, I shifted from overwhelming day-to-day tasks to focusing 90% of my time on strategic CEO-level activities. The result? A phenomenal five to six-fold increase in revenue and $500,000 in free cash flow over just 18 months. Selina's impact extends beyond metrics; her personalized approach has safeguarded my productivity and sanity, making her an indispensable part of my business strategy
— Carl Allen, Entrepreneur, Investor and Corporate dealmaker
“Finding the right talent”
Our experience with Selina & Co. was brilliant. All the candidates she put forward were very impressive, and the person we hired was so amazing that she now works for us directly. It is a minefield when you are busy running a small but growing business to find the right talent and Selina has a real niche in providing businesses with the support they need. We thought we needed additional help but had no idea it would be as transformative as it has been. We will certainly keep using Selina’s input as our business continues to grow.
— Samantha Woodham, Co-Founder and CEO, The Divorce Surgery
“Powerful and positive results”
“Working with Selina & Co. has been transformative for me and PharmaMedic Consultancy. Their adept handling of email and diary management, bookkeeping, business research, and project management has significantly freed up my time, allowing me to focus on strategic and clinical roles that demand my expertise. From the first week, I noticed a profound impact; tasks that would have bogged down my schedule were efficiently managed and optimized by my Virtual Assistant. The introduction of collaborative tools and systems has not only streamlined our operations but also enhanced our productivity. I truly value the responsive and understanding approach Selina takes towards my goals and challenges in the biotechnology and pharmaceutical sectors. Their support is more than administrative—it's a strategic partnership that empowers my business growth.
— Dr Malcolm Barratt-Johnson, Managing Director, PharmaMedic Consultancy Ltd
“Regained my time”
“Deciding to work with a Virtual Assistant from Selina & Co. was pivotal. The team's ability to manage my administrative tasks efficiently allowed me to concentrate on my legal and academic work, which only I can perform. The transformation of my website and the handling of intricate travel arrangements have significantly boosted my professional capacity. I am particularly impressed with the bespoke website designed by Selina & Co., which reflects the high standards of my professional work and instills confidence in my academic contributions”
— Dr Philipp Paech, Associate Professor of Financial Law and Regulation, LSE
About Selina Johnson: Chief of Team Simplicity
Selina Johnson is a Team Operations Strategist, Consultant and speaker, dedicated to transforming the way CEOs engage with their teams and manage their time. With a rich background spanning 20 years in operations, Selina has become the linchpin for leaders seeking not just to excel, but to lead enriched and peaceful lives amidst the demands of entrepreneurship.
At the heart of her mission is the empowerment of business leaders to create self-sufficient teams—ones that drive forward without needing constant oversight. Her journey has seen her work alongside industry titans, including two esteemed Dames and a billionaire investor, shaping her into a formidable force in team dynamics and operational efficiency.
Selina's signature 5-step "I Love My Team®" method is more than a strategy; it's a revolution in workplace culture. Specialising in the art of hiring and masterful delegation, she transforms businesses from the ground up, enhancing productivity, efficiency, and, ultimately, profitability.
Selina has even devised a Standard Operating Procedure (SOP) for managing household dynamics, proving her methods are universally applicable—even in orchestrating the day-to-day adventures of her spirited six-year-old daughter.
As the esteemed Chief of Team Simplicity, Selina Johnson is not merely an advisor but a beacon of change for CEOs and entrepreneurs worldwide. She invites you on a journey to a more joyful, streamlined, and headache-free business operation. If you're ready to reclaim your time and cultivate a team that propels your vision forward, Selina is your quintessential guide to building a legacy of leadership marked by efficiency, balance, and unwavering success.
Virtual Assistant Success Stories
“Such a perfect fit”
Selina & Co. helped me find such a perfect fit, both in knowledge and tech skills and also from a personality perspective. My VA Mandie helped me achieve some serious strides in my business and put the most efficient systems in place to support my growth. It was a wonderful experience and I'm really grateful I found Selina and that she connected me with Mandie!
— Stephanie King, Founder London Sugaring Company ™ + The Sugarista ™
“Exceptional support”
Selina successfully executed complex, multi country travel, at most last minute with attention to detail. With an extensive and ever-changing schedule, I always knew when and where I had to be. She was very professional and courteous when liaising with prospects, clients and colleagues. I admired her keen interest and in-depth knowledge of my lectures, the company’s milestones, acquisitions and product developments. Exceptional support from a dedicated person.
— Patrik Schumacher, Principal, Zaha Hadid Architects
“Elite service”
I met Selina at a networking event it was not long before she was getting under the skin of my business, helping free me from ever-increasing administrative tasks, so I could optimise my hands-on time in my clinic. I continue to call on Selina for many ongoing tasks, with the assurance that they will meet the high standards and attention to detail that I expect. Her approach is always proactive, positive and professional and no job seems to be too small or too much trouble for Selina to deliver. She has shown great initiative when at times I have tasked her with an unfamiliar process, as she always finds the answers and has risen to the challenge. Investing in her services has proved invaluable to my business.”
— Susan Goodwin, Clinical Skincare Specialist
“10/10”
If you're looking for a VA to help you with any aspect of your business, I can highly recommend Selina, she is incredibly patient and easy to work with. She has helped me through the GDPR 'opt in' process with my database and I will look forward to continuing to work with her on other projects going forward.
— Anna Botsford, Mindset Coach
“Above and beyond”
I found Selina through a LinkedIn search, and from the beginning she stood out with her professionalism: no gimmicks and up-selling, just pure care for your requests. Having started with simple clerical and research tasks, she has since arranged complex business trips for me, where it would have been very painful to be stranded at a strange airport. Instead, Selina has always delivered what I'd expected and more: suggesting improvements on the language and design of documents, arranging hotel upgrades for a better price and forwarding the occasional article on work effectiveness.
— Gabor Holch, Management Consultant, Author & Speaker, Campanile Management Consulting
“The highest recommendation”
Selina is an exceptional person who exercises maturity, discretion, tenacity and common sense in equal measure. Her diplomacy skills kept the boundaries of my work time and access perfectly balanced. She had the instinct to know what I needed and delivered work that was consistently accurate and ahead of a deadline. Not having to micro manage Selina freed me to manage the business, which is exactly what I hope for in an assistant.
— Samantha Wright, Founder & Director, Redluco Ltd
“Everything I needed and more”
Selina was an extremely efficient, professional and pleasant Executive Assistant who I would encourage any Senior Executive to consider. She was extremely committed and always willing to accept challenges.
— Norman Turner, SVP Purchasing & Operations, Holiday Taxis Group
“Highly organised ”
I had the pleasure of working with Selina for two and a half years. During this time I have been very impressed with her attention to detail, commitment and ability to learn about the aviation industry and adapt to changes. She is very reliable and has been highly proactive in driving forward projects in an often difficult environment. I could always rely on her to communicate sensitive matters in detail and confidence.
— Daniel Welinder, Aircraft Management Executive, Luxaviation Group
The Ultimate Delegation System Testimonials
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