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You’re the CEO who’s done the hard part: built a business that works. But now you’re buried in 1,001 unread emails, approvals, and team confusion. Delegation hasn’t worked the way you hoped. Systems are half-baked. Your team depends on you for too much.
Here’s the truth: You’re not broken. But your ops are.
Fractional COO Support
Hands-on strategic and operational leadership inside your business (for those ready to fully step out of the weeds).
By application only. Book a consultation call to discuss.
The CEO Hotline
Private voice-note access to me to get unstuck, fix delegation issues, and make faster decisions—without needing full-time support.
Join The CEO Hotline ($500/month)
Strategy Session
90-minute video call to fix your ops and team structure. Ideal if you need clarity and fast traction.
Book Strategy Session ($1,000)
Team Performance Reset
I work directly with your existing team to improve accountability, strengthen execution, and get them operating like high-level hires—so you’re not stuck managing every move.
Delegation & Ops Training Vault
Self-paced course with systems, SOPs, templates and walkthroughs for teams that need structure now.
Not sure what you need? Book a free consultation.
“Selina helped me gain back over 30 hours a week. Every suggestion was practical and on point. It felt like having a second brain."
— Dr. Marc Luko, Physical Therapist
“With Selina's support, I got clear fast and fixed things before they spiraled. I'm moving faster and leading better.”
— Cynthia Carroll, Law Firm
"She helped my team step up without burning me out. It changed everything."
— Shawndra Quinn, Home Care
With over 20 years of experience in operations, leadership, and team development, I’ve worked behind the scenes of scaling businesses that now generate six to eight figures in annual revenue. I’ve led teams, restructured operations, and created systems that reduce overwhelm and unlock real growth.
I’m not a coach. I’m the strategic operator CEOs bring in when they’re done doing it all and ready to run a business that doesn’t run through them.
From hiring the right team and fixing delegation gaps to optimising systems like Notion and Google Drive, I help founders get out of the weeds and into their true CEO role—with a business they can finally breathe in.
Here’s what happens when CEOs stop doing it all:
These are the kinds of results my clients experience once we fix their team structure and systems:
Revenue Surge – 82% monthly increase by optimising team performance
Time-Rich – Reduced working hours from 30 to 20/week
Team Growth – Hired 1–2 efficient team members
Passion Projects in Motion – Launched books, courses, spoke on stages
Reclaimed Leisure Time – Took vacations, enjoyed lunches without guilt
Streamlined Ops – Eliminated inefficiencies and team confusion
Cost Efficiency – 10% payroll savings through better structure
