Fractional COO & Operations Strategist for Scaling CEOs

for mobile.jpg

You didn’t build your
business to stay stuck in the weeds.

Build a team you can rely on, stop carrying it all yourself,
and get back to the parts of your business you actually enjoy.

 

As seen in:

 
entrepreneur.png
NicePng_entrepreneur-png_1234512.png
 
 
hero-home.jpg
 

WHO I HELP

You’re the CEO who’s done the hard part: built a business that works. But now you’re buried in 1,001 unread emails, approvals, and team confusion. Delegation hasn’t worked the way you hoped. Systems are half-baked. Your team depends on you for too much.

Here’s the truth: You’re not broken. But your ops are.

SERVICES

FRACTIONAL COO SUPPORT

Let go of day-to-day firefighting and lead like a true CEO.
I embed inside your business as your second-in-command, guiding your team and operations strategy so you can scale without chaos.

  • Delegate 70% of your decisions and approvals in 90 days

  • Cut back on management calls and step away without stress

  • Build a culture of accountability, not dependence

  • Systemise operations so they run without you

  • Ideal for CEOs making $500K+ with a lean team and too many decisions on their plate.

Only 2 active clients at a time to ensure full focus.

Book a call to see if this high-touch support is the right fit for your business.

THE CEO HOTLINE

On-call operational support for when things get messy.
Private access to my brain and experience via voice notes, calls, and chat—so you can keep momentum moving without bottlenecks.

  • Unblock delegation issues in 48 hours or less

  • Get fast feedback on team and ops decisions

  • Skip the fluff—get answers and direction fast

  • $500/month

Tap into operational support the moment things start to spiral.

STRATEGY SESSION

High-impact 60–90 min sessions to fix a specific bottleneck.
Bring one major challenge—I’ll give you clear direction and a step-by-step plan that works.

  • Resolve role confusion, team issues, or ops mess

  • Walk away with a custom roadmap in under 90 minutes

  • Leave with clarity, not more questions

  • $1,000/session

Book your Strategy Session and get unstuck fast.

DELEGATION & OPS TRAINING VAULT

Step-by-step delegation system to get tasks off your plate—for good.
Designed to get tasks off your plate, train your team properly, and finally stop re-explaining everything.

  • Delegate confidently without micromanaging

  • Get tasks done your way—with clear SOPs and handover templates

  • Onboard new hires faster and with less stress

  • Create a team that runs without you in the day-to-day

  • Lifetime access for $397

Get instant access and start handing things over the right way.

Not sure what you need? Let’s talk through it together.

 
 

WHAT MY CLIENTS SAY

 

“Selina helped me gain back over 30 hours a week. Every suggestion was practical and on point. It felt like having a second brain."
— Dr. Marc Luko, Physical Therapist


“With Selina's support, I got clear fast and fixed things before they spiralled. I'm moving faster and leading better.”
— Cynthia Carroll, Law Firm


"She helped my team step up without burning me out. It changed everything."
— Shawndra Quinn, Home Care

Ready to be the next success story?

 

 

ABOUT SELINA

With over 20 years of experience in operations, leadership, and team development, I’ve worked behind the scenes of scaling businesses that now generate six to eight figures in annual revenue.

I’ve led teams, restructured broken operations, and built systems that reduced overwhelm, improved performance, and unlocked real growth.

I’m not a coach. I’m the strategic operator CEOs bring in when they’re buried in approvals, team issues, and ops chaos—and ready to run a business that doesn’t run through them.

From hiring the right team and fixing delegation gaps to optimising the systems and workflows their team relies on every day. I help founders get out of the weeds and into their true CEO role—with a business they can finally breathe in.

 
 

 
 
 

CLIENT RESULTS

What Happens When You Fix the Team Bottleneck
These are the kinds of results my clients experience once we fix their team structure and systems:

  1. Revenue Surge – 82% monthly increase by optimising team performance

  2. Time-Rich – Cut working hours from 30 to 20 per week

  3. Team Growth – Hired 1–2 high-performing team members

  4. Passion Projects in Motion – Finally launched books, courses and new business opportunities

  5. Reclaimed Leisure Time – Took real vacations, enjoyed lunches without guilt

  6. Streamlined Ops – Removed inefficiencies and team confusion

  7. Cost Efficiency – Saved 10% payroll with better structure