How To Get Into (And Stay In!) Your Zone Of Genius

Taking your business to the next level is all about identifying your zone of genius — and doing whatever it takes to stay there. 

I’ve worked behind the scenes for some incredible entrepreneurs (I’m talking Dame Zaha Hadid, Dame Julia Peyton-Jones and Shaa Wasmund MBE!) and I’ve spent the last few years growing Selina & Co. into the agency you know us as today — so I know a thing or two about what it takes to get there. 

Take a look at my top tips to nurture your ZOG and implement them in your biz today…

Educate yourself 

You know the old saying — every day’s a school day? This is one of my business mantras and I swear by it every single day. I make it my absolute priority to learn from the best. There’s a massive amount of free content and training out there — let alone some incredible programs that will change everything in your biz — and absorbing guidance from industry leaders never fails to fill me with inspiration to develop my craft and uplevel. 

Hire a superstar team 

I know what it feels like to be scared to let someone else into your world. It’s hard to let go of the reins when your business is your baby! Maybe you’re worried that they won’t get your vision or that it will take way too long to train them to do things ‘your way’. 

But — consider this. 

When you outsource your admin, finances, marketing and/or operations, you’re free to focus on the areas of your biz where your skills are nothing short of magic. Not only that — but by hiring a superstar team, you’re working with a host of experts who are in their zones of genius too. 

You have the best of the best covering you on all bases. Imagine what you could achieve with support like that! 

If you’re still looking for elite team members, book an inspirational call with me here — we’ll find you your perfect match in no time. 

Systemise!

Sure, it might not be the sexiest answer — but believe me when I say that systems are the crucial difference between your business growing out of control and scaling sustainably. 

They’re the difference between launches fraught with stress and ones that just seem to flow. 

The difference between your business crumbling under the pressure or taking the heat if your client base were to double overnight. 

I like to look at them as the backbone for the structure and routine that me and my team need when it comes down to the wire. They take time to set up from scratch, yes — but I promise they’re worth it. 

If you’d rather spend that time servicing your clients or working on your growth strategy (hint: in your ZOG!) — then it’s time to work with the best. I designed The Ultimate Delegation System to be the plug-and-play solution for scaling your biz and working towards your goals — minus the hassle. 

I’d love to know what you think about these tips and if you’re going to incorporate any into your biz — let me know in the comments! 

Selina Johnson — Business Support Expert, solution seeker and freedom fixer — helps successful coaches, consultants, speakers and entrepreneurs from across the globe to scale their businesses, make more money and achieve faster, sustainable results without compromising their time.

Over the past 16 years, she’s supported high profile individuals like award-winning architect Dame Zaha Hadid DBE, Sunday Times Top 20 Most Influential Entrepreneurs In The UK Sháá Wasmund MBE, former Co-Director of the Serpentine Gallery Dame Julia Peyton-Jones DBE, and Russian billionaire Timur Sardarov.

Today, she teaches brilliant entrepreneurs just like you how to implement her simple methods that result in BIG wins in their businesses — including the dynamite delegation strategies, time management hacks and mindset mastery she’s used to halve her hours, double her income and ditch her commute, leaving her free to create and live the life she loves.